:root {
    --bg: #f6f3ee;
    --surface: #ffffff;
    --surface-strong: #ebe3d7;
    --text: #171717;
    --muted: #5f625f;
    --dark: #101820;
    --dark-soft: #17242f;
    --accent: #b7793f;
    --accent-dark: #8c5528;
    --line: rgba(23, 23, 23, .12);
    --shadow: 0 24px 70px rgba(16, 24, 32, .14);
    --radius: 24px;
    --container: 1180px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
    margin: 0;
    font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
    color: var(--text);
    background: var(--bg);
    font-size: 16px;
    line-height: 1.55;
}

a { color: inherit; text-decoration: none; }

p { margin: 0 0 1rem; color: var(--muted); font-size: 1rem; }

h1, h2, h3 { margin: 0; letter-spacing: -0.035em; font-weight: 800; }

h1 { font-size: clamp(2em); line-height: 1.05; }
h2 { font-size: clamp(1.5em); line-height: 1.1; }
h3 { font-size: 1.125em; line-height: 1.25; letter-spacing: -0.02em; }

.container {
    width: min(100% - 40px, var(--container));
    margin-inline: auto;
}

.narrow { max-width: 880px; }

.site-header {
    position: sticky;
    top: 0;
    z-index: 10;
    background: rgba(246, 243, 238, .86);
    backdrop-filter: blur(18px);
    border-bottom: 1px solid var(--line);
}

.nav {
    display: flex;
    align-items: center;
    justify-content: space-between;
    min-height: 78px;
    gap: 24px;
}

.brand { display: flex; align-items: center; gap: 0px; font-weight: 800; }
.brand--text { font-size: 1.18rem; letter-spacing: -0.02em; }
.brand__mark {
    display: grid;
    place-items: center;
    width: 40px;
    height: 40px;
    border-radius: 14px;
    color: #fff;
    background: linear-gradient(135deg, var(--dark), var(--accent));
}
.brand-dark {
    color: #101820;
}
.brand-accent {
    color: #8c5528;
}
.brand-tm {
    color: #8c5528;
    font-size: 0.55em;
    font-weight: inherit;
}

.nav__links { display: flex; align-items: center; gap: 22px; font-size: .94rem; }
.nav__links a { color: var(--muted); font-weight: 600; }
.nav__links a:hover, .nav__links .is-active { color: var(--text); }
.nav__cta {
    padding: 10px 16px;
    border: 1px solid var(--line);
    border-radius: 999px;
    background: var(--surface);
}

.hero {
    position: relative;
    padding: 90px 0 80px;
    overflow: hidden;
}

.hero::before {
    content: "";
    position: absolute;
    inset: -20% -10% auto auto;
    width: 520px;
    height: 520px;
    border-radius: 999px;
    background: radial-gradient(circle, rgba(183, 121, 63, .22), transparent 65%);
}

.hero__grid {
    position: relative;
    display: grid;
    grid-template-columns: 1.25fr .75fr;
    gap: 52px;
    align-items: center;
}

.eyebrow {
    margin: 0 0 18px;
    color: var(--accent-dark);
    font-size: .95rem;
    font-weight: 700;
    letter-spacing: .06em;
    text-transform: none;
}

.eyebrow--inverse { color: #d8a36f; }

.hero__lead {
    max-width: 720px;
    margin: 28px 0 0;
    font-size: clamp(1.05rem, 1.6vw, 1.25rem);
}

.hero__actions { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 36px; }

.button {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-height: 48px;
    padding: 0 22px;
    border-radius: 999px;
    font-weight: 800;
    transition: transform .2s ease, box-shadow .2s ease;
}

.button:hover { transform: translateY(-2px); }
.button--primary { background: var(--accent); color: #fff; box-shadow: 0 16px 38px rgba(183, 121, 63, .34); }
.button--secondary { background: var(--surface); border: 1px solid var(--line); }

.hero__panel {
    display: grid;
    gap: 12px;
    padding: 24px;
    border-radius: var(--radius);
    background: rgba(255, 255, 255, .72);
    box-shadow: var(--shadow);
    border: 1px solid rgba(255, 255, 255, .7);
}

.hero__panel span {
    display: block;
    padding: 18px 18px;
    border-radius: 18px;
    background: var(--surface);
    font-weight: 700;
}

.section { padding: 88px 0; }
.section--light { background: var(--surface); }
.section--dark { background: var(--dark); color: #fff; }
.section--dark p, .rich-text--inverse p { color: rgba(255, 255, 255, .72); }
.section--cta { padding-top: 40px; }

.split {
    display: grid;
    grid-template-columns: .95fr 1.05fr;
    gap: 70px;
}
.split--center { align-items: center; }

.rich-text { font-size: 1rem; }

.section__heading { max-width: 760px; margin-bottom: 42px; }
.section__heading p:not(.eyebrow) { margin-top: 14px; font-size: 1rem; }

.cards { display: grid; gap: 20px; }
.cards--three { grid-template-columns: repeat(3, 1fr); }
.cards--two { grid-template-columns: repeat(2, 1fr); }

.card {
    padding: 28px;
    border-radius: var(--radius);
    background: var(--surface);
    border: 1px solid var(--line);
    box-shadow: 0 10px 34px rgba(16, 24, 32, .06);
}
.card--large { padding: 40px; }
.card p { margin-top: 14px; }

.checklist { padding: 0; margin: 28px 0 0; list-style: none; }
.checklist li { margin: 10px 0; color: rgba(255,255,255,.88); font-weight: 700; }
.checklist li::before { content: "✓"; margin-right: 10px; color: #d8a36f; }

.audience-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 14px;
}
.audience-grid span {
    padding: 22px;
    border-radius: 18px;
    background: var(--surface);
    border: 1px solid var(--line);
    font-weight: 800;
}

/* ==========================================================
   CTA COMPONENT
========================================================== */

.cta-box {
    padding: clamp(36px, 6vw, 70px);
    border-radius: 34px;
    box-shadow: var(--shadow);
}

/* ---------- Donkere variant ---------- */

.cta-box--dark {
    background: linear-gradient(135deg, var(--dark), var(--dark-soft));
    color: #fff;
}

.cta-box--dark p {
    max-width: 720px;
    margin-top: 18px;
    font-size: 1rem;
    color: rgba(255,255,255,.74);
}

.cta-box--dark .eyebrow {
    color: #d8a36f;
}

/* ---------- Lichte variant ---------- */

.cta-box--light {
    background: var(--surface);
    color: var(--text);
    border: 1px solid var(--line);
}

.cta-box--light h2 {
    color: var(--text);
}

.cta-box--light .eyebrow {
    color: var(--accent-dark);
}

.cta-box--light p {
    max-width: 720px;
    margin-top: 18px;
    font-size: 1rem;
    color: var(--muted);
}

.cta-box .button {
    margin-top: 18px;
}

.page-hero { padding: 90px 0 70px; background: var(--surface); border-bottom: 1px solid var(--line); }
.page-hero p:not(.eyebrow) { margin-top: 20px; font-size: clamp(1.05rem, 1.6vw, 1.2rem); }

.product-layout { display: grid; grid-template-columns: 340px 1fr; gap: 48px; align-items: start; }
.product-aside {
    position: sticky;
    top: 110px;
    padding: 30px;
    border-radius: var(--radius);
    background: var(--dark);
    color: #fff;
}
.product-aside p { color: rgba(255,255,255,.72); margin-top: 16px; }
.product-content { display: grid; gap: 24px; }
.content-block { padding: 34px; border-radius: var(--radius); background: var(--surface); border: 1px solid var(--line); }
.content-block p, .content-block ul { margin-top: 16px; }

.tag-list { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 20px; }
.tag-list span { padding: 10px 14px; border-radius: 999px; background: var(--surface-strong); font-weight: 700; }

.feature-list { display: grid; gap: 12px; margin-top: 20px; }
.feature-list div { display: grid; gap: 4px; padding: 18px; border-radius: 16px; background: #f8f6f2; }
.feature-list span { color: var(--muted); }

.audience-detail { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.audience-detail article { padding: 30px; border-radius: var(--radius); background: var(--surface); border: 1px solid var(--line); }
.audience-detail p { margin-top: 12px; }

.timeline { display: grid; gap: 18px; }
.timeline div { display: grid; grid-template-columns: 80px 280px 1fr; gap: 24px; align-items: start; padding: 26px; border-radius: var(--radius); background: var(--surface); border: 1px solid var(--line); }
.timeline span { font-weight: 800; color: var(--accent-dark); }
.timeline p { margin: 0; }

/* Timeline binnen donkere secties */
.section--dark .timeline div {
    background: rgba(255,255,255,.06);
    border: 1px solid rgba(255,255,255,.12);
}

.section--dark .timeline h3 {
    color: #fff;
}

.section--dark .timeline p {
    color: rgba(255,255,255,.78);
}

.section--dark .timeline span {
    color: #d8a36f;
}

.site-footer { padding: 44px 0; background: var(--dark); color: #fff; }
.footer-grid { display: flex; justify-content: space-between; gap: 24px; }
.footer-grid p { color: rgba(255,255,255,.68); margin-top: 8px; }
.footer-grid a { display: block; color: rgba(255,255,255,.78); margin-bottom: 8px; }


.section--pricing {
    background: linear-gradient(180deg, #f6f3ee 0%, #ffffff 100%);
}

.pricing-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 22px;
    align-items: stretch;
}

.pricing-card {
    position: relative;
    display: flex;
    flex-direction: column;
    gap: 18px;
    min-height: 100%;
    padding: 28px;
    border-radius: 28px;
    background: var(--surface);
    border: 1px solid var(--line);
    box-shadow: 0 18px 48px rgba(16, 24, 32, .08);
}

.pricing-card > div p:last-child {
    margin-bottom: 26px;
}

.pricing-card--featured {
    transform: translateY(-10px);
    border-color: rgba(183, 121, 63, .45);
    box-shadow: 0 28px 74px rgba(16, 24, 32, .16);
}

.pricing-card__badge {
    position: absolute;
    top: 26px;
    right: 18px;
    padding: 5px 9px;
    border-radius: 999px;
    background: rgba(183, 121, 63, .12);
    color: var(--accent-dark);
    font-size: .66rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: .06em;
}

.pricing-card__label {
    margin: 0 0 10px;
    color: var(--accent-dark);
    font-weight: 800;
    letter-spacing: .08em;
    text-transform: uppercase;
    font-size: .78rem;
}

.pricing-card__price {
    padding-top: 20px;
    margin-bottom: 26px;
    font-size: 1.9rem;
    line-height: 1;
    font-weight: 800;
    letter-spacing: -0.03em;
}

.pricing-list {
    display: grid;
    gap: 8px;
    padding: 0;
    margin: 0;
    list-style: none;
    flex: 1;
}

.pricing-list li {
    color: var(--muted);
    font-size: 16px;
    font-weight: 500;
}

.pricing-list li::before {
    content: "✓";
    margin-right: 10px;
    color: var(--accent-dark);
    font-weight: 800;
}

.pricing-note {
    max-width: 880px;
    margin: 26px auto 0;
    text-align: center;
    font-size: .98rem;
}

@media (max-width: 980px) {
    .nav { align-items: flex-start; flex-direction: column; padding: 18px 0; }
    .nav__links { flex-wrap: wrap; }
    .hero__grid, .split, .product-layout { grid-template-columns: 1fr; }
    .cards--three, .cards--two, .audience-grid, .audience-detail, .pricing-grid { grid-template-columns: repeat(2, 1fr); }
    .pricing-card--featured { transform: none; }
    .product-aside { position: static; }
    .timeline div { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
    .container { width: min(100% - 28px, var(--container)); }
    .hero, .section, .page-hero { padding: 58px 0; }
    .cards--three, .cards--two, .audience-grid, .audience-detail, .pricing-grid { grid-template-columns: 1fr; }
    .footer-grid { flex-direction: column; }
}


.footer-grid--extended {
    display: grid;
    grid-template-columns: 1.4fr 1fr 1.1fr 1fr;
    align-items: start;
}
.footer-grid h3 {
    margin: 0 0 12px;
    font-size: .88rem;
    letter-spacing: .06em;
    text-transform: uppercase;
    color: rgba(255,255,255,.92);
}
.footer-brand strong {
    display: block;
    font-size: 1.05rem;
    margin-bottom: 8px;
}
.legal-content h2:not(:first-child) {
    margin-top: 34px;
}
.legal-content strong {
    color: var(--text);
}
.pricing-card > .button {
    margin-top: auto;
}
@media (max-width: 980px) {
    .footer-grid--extended { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
    .footer-grid--extended { grid-template-columns: 1fr; }
}


.example-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 18px;
    margin-top: 22px;
}
.example-card {
    padding: 24px;
    border-radius: 20px;
    background: #f8f6f2;
    border: 1px solid var(--line);
}
.example-card h3 {
    margin-bottom: 12px;
}
.example-card ul {
    margin: 0;
    padding-left: 20px;
    color: var(--muted);
}
.example-control {
    padding: 22px;
    border-radius: 20px;
    background: var(--dark);
    color: #fff;
    margin-top: 18px;
}
.example-control p {
    color: rgba(255,255,255,.78);
    margin: 8px 0 0;
}
.example-closing {
    margin-top: 22px;
    font-weight: 700;
    color: var(--text);
}
@media (max-width: 980px) {
    .example-grid { grid-template-columns: 1fr; }
}
.pricing-teaser {
    text-align: center;
}

.pricing-teaser__intro {
    font-weight: 600;
    margin-bottom: 0.5rem;
}

.pricing-teaser__text {
    color: var(--text-muted);
    margin-bottom: 2rem;
}

.pricing-teaser__preview {
    max-width: 500px;
    margin: 0 auto 2rem;
    border: 1px solid #e5e5e5;
    border-radius: 12px;
    overflow: hidden;
}

.pricing-teaser__row {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 14px 20px;
}

.pricing-teaser__row:not(:last-child) {
    border-bottom: 1px solid #e5e5e5;
}
.problem-text {
    max-width: 620px;
}

.clean-list {
    margin: 1rem 0 1.25rem;
    display: grid;
    gap: 0.45rem;
}

.problem-points {
    margin: 1rem 0 1.25rem;
    display: flex;
    flex-direction: column;
    gap: 0.35rem;
}

.problem-points p {
    position: relative;
    padding-left: 1.4rem;
    margin: 0;
}

.problem-points p::before {
    content: "•";
    position: absolute;
    left: 0;
    color: #b97839;
}
.info-note {
    margin-top: 28px;
    padding: 22px 24px;
    border-left: 4px solid var(--accent-dark);
    background: #f8f6f2;
    border-radius: 0 16px 16px 0;
}

.info-note strong {
    display: block;
    margin-bottom: 8px;
    color: var(--text);
    font-size: .95rem;
    font-weight: 800;
}

.info-note p {
    margin: 0;
    color: var(--muted);
}